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Director of Marketing
Swappa is a user-to-user marketplace for consumer tech, including smartphones, laptops, video games, and smart home tech. Since our launch in 2010 we’ve helped millions of buyers and sellers get the best value. In 2020 we’ll help our users drive over $100M worth of commerce.
Swappa is looking for a data-driven marketing strategist who can help us drive more traffic, more commerce. The vast majority of our traffic is driven by organic search; we’ll continue to grow our reach with modern, aggressive content strategies. The vast majority of our commerce is driven by our marketplace; we’ll further supplement this with new affiliate revenues.
Swappa’s Director of Marketing will drive commerce and growth for Swappa via inbound and outbound marketing. Building on Swappa’s existing strengths and helping us develop new strategies will be an essential part of this role. This marketing position works closely with Swappa’s management and broader teams, including business development, technology and support.
This is a full-time, remote, work-from-almost-anywhere role. Swappa is a distributed team spread out all over the world. Experience managing a remote team is a huge plus.
Responsibilities:
- Develop and execute content strategy, manage content team
- Develop and execute social strategy, manage social team
- Manage email marketing strategy, including blasts and transactional, millions per month
- Drive marketplace commerce on Swappa via inbound marketing
- Drive affiliate commerce with partners, including mobile carriers and accessory brands
- Track and report progress using Google Analytics, Search Console, SEMrush and other analysis tools
- Regularly report on progress and challenges related to objectives
Though we’ve been around a while, are bootstrapped and profitable, Swappa still operates a lot like a startup. Everyone on our team wears many hats and does whatever it takes to get the job done. Egos are left at the door and the phrase “that’s not my job” never flies here.
Expectations:
- You have demonstrable experience managing marketing strategy for a consumer brand
- You are results and numbers driven when it comes to evaluating successes and failures
- You like to execute, test and iterate and are not just about “big ideas” and “strategy”
- You are comfortable working with Google Analytics, Search Console, SEMrush and other data analysis tools
- You are adaptable and thrive with change
- You value iterative progress and small wins that accumulate into big successes
You must be motivated, responsible and autonomous to be successful at Swappa. If you’re looking to be dropped into structured corporate machinery with year-long plans and big, predefined budgets, this is not the job for you. On the other hand, if you like the idea of working remotely for a small company with big aspirations this may be a great opportunity.
Swappa is building a marketing team to help us grow faster. Let us know if you think you can help.
APPLY HERE: https://swappa.wufoo.com/forms/swappa-marketing-director/
