Apple iPhone 12 Pro Max Buyer's Guide
iPhone 12 Pro Max Release Date: November 2020
Swappasaurus says...
The iPhone 12 Pro Max is the highest-end model in Apple’s 2020 iPhone lineup. It was officially unveiled during Apple’s October virtual launch event, showing off a brand-new design with a flat, stainless steel frame and all new Pacific Blue color option. The size of the screen was increased, outfitted with a 6.7-inch Super Retina XDR display. Inside, the 12 Pro Max is powered by Apple’s A14 chip and 6GB of RAM, a first for the iPhone. Unlike the smaller iPhone 12 Pro, the 12 Pro Max primary camera features a larger image sensor with built-in stabilization. When coupled with the LiDAR scanner for improved autofocus in lower lighting conditions, the iPhone 12 Pro Max delivers superior lowlight photos, enabling Night Mode in all four cameras (even portraits). With 5G, Dolby Vision HDR capture, improved water resistance, 15W MagSafe magnetic charging, and more, the iPhone 12 Pro Max is simply the best fourteenth generation iPhone you can buy — hands down.
iPhone 12 Pro Max Price
iPhone 12 Pro Max Specs
Swappasaurus says...
The iPhone 12 Pro Max is one of the largest devices in Apple’s long product line, so having a great display is essential. That’s why the iPhone 12 Pro Max features a high-resolution (1284 x 2778 pixels) Super Retina OLED Display for an optimal viewing experience. It also offers True Tone, MagSafe wireless charging, excellent battery capacity (3,687mAh), and a great range of internal storage options (128GB, 256GB, 512GB). The iPhone 12 Pro Max’s camera system is also the best in its class.
Size and Weight
| Width | 78 mm 3.1 inches |
| Height | 161 mm 6.3 inches |
| Depth | 7 mm 0.3 inches |
| Weight | 226 g 8.0 ounces |
The iPhone 12 Pro Max’s most notable feature is its massive size. With a height of 6.33 inches, a width of 3.07 inches, and a thickness of 0.29 inches, this device is one of the largest iPhones ever produced. It weighs 8.04 oz, nearly double that of the iPhone 12 mini.
Screen and Display
| Resolution | 1284x2778 |
| Screen Size | 170 mm 6.7 inches |
| Pixels Per Inch | 457 ppi |
The iPhone 12 Pro Max’s Super Retina XDR OLED display measures 6.7 inches. This large display is able to support all of the same features as the base model iPhone 12, including HDR, Dolby Vision, and True Tone. This device also offers excellent resolution (1284 x 2778 pixels), pixel density (458 PPI), and brightness, with an average brightness of 800 nits and a maximum of 1200 nits.
Cameras
| Primary | 12.2 MP |
| Resolution | 4032x3024 |
The iPhone 12 Pro Max has a powerful, well-rounded camera system. It features three rear camera lenses, including a 12MP Wide (f/1.6-aperture lens), 12MP Ultrawide (f/2.4-aperture lens), and 12MP telephoto lens (f/2.2-aperture lens), all of which work together to ensure beautiful photography in all conditions. It also includes, for the first time, a LiDAR depth sensor for stabilization, as well as a great 12MP front-facing camera. The iPhone 12 Pro Max offers all the same software as the base-model iPhone 12 as well, including Night Mode, Portrait Mode, Photo Mode, and more.
Battery and Charging
| Capacity | 3687 mAh |
| Longevity | 13 hours |
| USB | Lightning |
| Qi, MagSafe | |
On account of its large size, the iPhone 12 Pro Max is able to support a massive 3687mAh battery. Battery expectations for this device include up to 20 hours of video playback and up to 80 hours of audio playback. The iPhone 12 Pro Max supports both 15W MagSafe wireless charging and 22W Fast-Charging capabilities, charging the device to 50% in just 30 minutes.
More Specs
iPhone 12 Pro Max Storage
Swappasaurus says...
The iPhone 12 Pro Max offers three internal storage options: 128GB, 256GB, and 512 GB. Because the iPhone 12 Pro Max is significantly larger than the flagship iPhone 12, it is able to support twice as much storage.
iPhone 12 Pro Max Colors
Available in 4 colors:
Swappasaurus says...
The iPhone 12 Pro Max’s color line is short but offers some unique options to choose from. Its four options include Gold, Pacific Blue, Silver, and Graphite. This version of the iPhone 12 offers fewer color alternatives than the base model or the iPhone 12 mini but shares its palette with the iPhone 12 Pro.
Color Popularity
What color iPhone 12 Pro Max are most people buying?
- 39% of buyers chose color Pacific Blue
- 38% of buyers chose color Graphite
- 14% of buyers chose color Gold
- 9% of buyers chose color Silver
Gold
Gold is a popular iPhone 12 Pro Max color preference, a classic available on the previous generation iPhone 11 Pro Max, and others in the iPhone family.
Shop Gold iPhone 12 Pro MaxGraphite
Graphite is a popular iPhone 12 Pro Max color preference, new to this generation of iPhone devices, and not found on the previous iPhone 11 Pro Max.
Shop Graphite iPhone 12 Pro MaxPacific Blue
Pacific Blue is the most popular iPhone 12 Pro Max color choice, new to this generation of iPhone devices, and not found on the previous iPhone 11 Pro Max.
Shop Pacific Blue iPhone 12 Pro MaxSilver
Silver is a unique iPhone 12 Pro Max color choice, a classic available on the previous generation iPhone 11 Pro Max, and others in the iPhone family.
Shop Silver iPhone 12 Pro MaxImage Gallery
Swappasaurus says...
Device colors may appear to change under different lighting conditions.
Here are real images taken from active Swappa listing under a variety of lighting conditions,
so you can figure out which iPhone 12 Pro Max color is best for you.
iPhone Comparisons
iPhone 12 Pro Max Family
FAQ
The most popular iPhone 12 Pro Max storage option is 128 GB, chosen by 59% of buyers on Swappa.
More storage generally means a higher price for the iPhone 12 Pro Max. In June 2025, the average sale price for the 128 GB option was $322, the 256 GB option was $349, the 512 GB option was $379.
The most popular iPhone 12 Pro Max color is Pacific Blue, favored by 39% of buyers.
In general, iPhone 12 Pro Max color doesn't affect price, resale value, or depreciation much on Swappa; so go with the color you like best. Other factors, such as condition, and storage size have a larger influence on iPhone 12 Pro Max prices.
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