# Apple iPhone 12 Pro Max Product Guide > The iPhone 12 Pro Max is the highest-end model in Apple’s 2020 iPhone lineup. It was officially unveiled during Apple’s October virtual launch event, showing off a brand-new design with a flat, stainless steel frame and all new Pacific Blue color option. The size of the screen was increased, outfitted with a 6.7-inch Super Retina XDR display. Inside, the 12 Pro Max is powered by Apple’s A14 chip and 6GB of RAM, a first for the iPhone. Unlike the smaller iPhone 12 Pro, the 12 Pro Max primary camera features a larger image sensor with built-in stabilization. When coupled with the LiDAR scanner for improved autofocus in lower lighting conditions, the iPhone 12 Pro Max delivers superior lowlight photos, enabling Night Mode in all four cameras (even portraits). With 5G, Dolby Vision HDR capture, improved water resistance, 15W MagSafe magnetic charging, and more, the iPhone 12 Pro Max is simply the best fourteenth generation iPhone you can buy — hands down. ## Prices - Starting price: $206 - Average price: $376 ## iPhone 12 Pro Max Specs The iPhone 12 Pro Max is one of the largest devices in Apple’s long product line, so having a great display is essential. That’s why the iPhone 12 Pro Max features a high-resolution (1284 x 2778 pixels) Super Retina OLED Display for an optimal viewing experience. It also offers True Tone, MagSafe wireless charging, excellent battery capacity (3,687mAh), and a great range of internal storage options (128GB, 256GB, 512GB). The iPhone 12 Pro Max’s camera system is also the best in its class. **Size and Weight:** The iPhone 12 Pro Max’s most notable feature is its massive size. With a height of 6.33 inches, a width of 3.07 inches, and a thickness of 0.29 inches, this device is one of the largest iPhones ever produced. It weighs 8.04 oz, nearly double that of the iPhone 12 mini. | Spec | Value | | ----- | ----- | | Width | 78 mm | | Width | 3.1 inches | | Height | 161 mm | | Height | 6.3 inches | | Depth | 7 mm | | Depth | 0.3 inches | | Weight | 226 g | | Weight | 8.0 ounces | **Screen and Display:** The iPhone 12 Pro Max’s Super Retina XDR OLED display measures 6.7 inches. This large display is able to support all of the same features as the base model iPhone 12, including HDR, Dolby Vision, and True Tone. This device also offers excellent resolution (1284 x 2778 pixels), pixel density (458 PPI), and brightness, with an average brightness of 800 nits and a maximum of 1200 nits. | Spec | Value | | ----- | ----- | | Resolution | 1284x2778 | | Screen Size | 170 mm | | Screen Size | 6.7 inches | | Pixels Per Inch | 457 ppi | **Cameras:** The iPhone 12 Pro Max has a powerful, well-rounded camera system. It features three rear camera lenses, including a 12MP Wide (f/1.6-aperture lens), 12MP Ultrawide (f/2.4-aperture lens), and 12MP telephoto lens (f/2.2-aperture lens), all of which work together to ensure beautiful photography in all conditions. It also includes, for the first time, a LiDAR depth sensor for stabilization, as well as a great 12MP front-facing camera. The iPhone 12 Pro Max offers all the same software as the base-model iPhone 12 as well, including Night Mode, Portrait Mode, Photo Mode, and more. | Spec | Value | | ----- | ----- | | Primary | 12.2 MP | | Resolution | 4032x3024 | **Battery and Charging:** On account of its large size, the iPhone 12 Pro Max is able to support a massive 3687mAh battery. Battery expectations for this device include up to 20 hours of video playback and up to 80 hours of audio playback. The iPhone 12 Pro Max supports both 15W MagSafe wireless charging and 22W Fast-Charging capabilities, charging the device to 50% in just 30 minutes. | Spec | Value | | ----- | ----- | | Capacity | 3687 mAh | | Longevity | 13 hours | | USB | Lightning | **Processing:** | Spec | Value | | ----- | ----- | | CPU | Apple A14 Bionic APL1001 / APL1W01 | **Memory and Storage**: | Spec | Value | | ----- | ----- | | RAM | 6.00 GB | ## iPhone 12 Pro Max Colors The iPhone 12 Pro Max’s color line is short but offers some unique options to choose from. Its four options include Gold, Pacific Blue, Silver, and Graphite. This version of the iPhone 12 offers fewer color alternatives than the base model or the iPhone 12 mini but shares its palette with the iPhone 12 Pro. - **Pacific Blue** - chosen by 38% of Swappa buyers - **Graphite** - chosen by 37% of Swappa buyers - **Gold** - chosen by 17% of Swappa buyers - **Silver** - chosen by 8% of Swappa buyers The most popular iPhone 12 Pro Max color is Pacific Blue, favored by 38% of buyers. ## iPhone 12 Pro Max Storage Options The iPhone 12 Pro Max offers three internal storage options: 128GB, 256GB, and 512 GB. Because the iPhone 12 Pro Max is significantly larger than the flagship iPhone 12, it is able to support twice as much storage. - **128GB** - chosen by 59% of Swappa buyers - **256GB** - chosen by 31% of Swappa buyers - **512GB** - chosen by 10% of Swappa buyers The most popular iPhone 12 Pro Max storage option is 128 GB, chosen by 59% of buyers on Swappa. ## iPhone Family - [iPhone 11](https://swappa.com/guide/apple-iphone-11.md): Guide for previous generation Apple iPhone 11 - [iPhone 11 Pro](https://swappa.com/guide/apple-iphone-11-pro.md): Guide for previous generation Apple iPhone 11 Pro - [iPhone 11 Pro Max](https://swappa.com/guide/apple-iphone-11-pro-max.md): Guide for previous generation Apple iPhone 11 Pro Max - [iPhone SE 2nd Gen 2020](https://swappa.com/guide/apple-iphone-se-2nd-gen.md): Guide for previous generation Apple iPhone SE 2nd Gen 2020 - [iPhone 12](https://swappa.com/guide/apple-iphone-12.md): Guide for same series Apple iPhone 12 - [iPhone 12 Mini](https://swappa.com/guide/apple-iphone-12-mini.md): Guide for same series Apple iPhone 12 Mini - [iPhone 12 Pro](https://swappa.com/guide/apple-iphone-12-pro.md): Guide for same series Apple iPhone 12 Pro - [iPhone SE 3rd Gen 2022](https://swappa.com/guide/apple-iphone-se-3rd-gen-2022.md): Guide for same series Apple iPhone SE 3rd Gen 2022 - [iPhone 13](https://swappa.com/guide/apple-iphone-13.md): Guide for newer generation Apple iPhone 13 - [iPhone 13 Mini](https://swappa.com/guide/apple-iphone-13-mini.md): Guide for newer generation Apple iPhone 13 Mini - [iPhone 13 Pro](https://swappa.com/guide/apple-iphone-13-pro.md): Guide for newer generation Apple iPhone 13 Pro - [iPhone 13 Pro Max](https://swappa.com/guide/apple-iphone-13-pro-max.md): Guide for newer generation Apple iPhone 13 Pro Max ## More Links - [Product Listings](https://swappa.com/listings/apple-iphone-12-pro-max): Shop used and refurbished Apple iPhone 12 Pro Max listings on Swappa - [Buyer's Guide](https://swappa.com/guide/apple-iphone-12-pro-max): Apple iPhone 12 Pro Max Guide with more specs, more data, charts and graphs