{"id":7981,"date":"2019-12-31T08:22:02","date_gmt":"2019-12-31T14:22:02","guid":{"rendered":"https:\/\/swappa.com\/blog\/?p=7981"},"modified":"2020-01-20T10:33:34","modified_gmt":"2020-01-20T16:33:34","slug":"swappa-is-hiring-marketing-director","status":"publish","type":"post","link":"https:\/\/swappa.com\/blog\/swappa-is-hiring-marketing-director\/","title":{"rendered":"Swappa is hiring: Marketing Director"},"content":{"rendered":"<p><strong>This role has been filled. Thank you!<\/strong><\/p>\n<hr \/>\n<h1><span style=\"font-weight: 400;\">Director of Marketing<\/span><\/h1>\n<p><a href=\"https:\/\/swappa.com\"><span style=\"font-weight: 400;\">Swappa<\/span><\/a><span style=\"font-weight: 400;\"> is a user-to-user marketplace for consumer tech, including smartphones, laptops, video games, and smart home tech. Since our launch in 2010 we\u2019ve helped millions of buyers and sellers get the best value. In 2020 we\u2019ll help our users drive over $100M worth of commerce.<\/span><\/p>\n<p><b>Swappa is looking for a data-driven marketing strategist who can help us drive more traffic, more commerce.<\/b><span style=\"font-weight: 400;\"> The vast majority of our traffic is driven by organic search; we\u2019ll continue to grow our reach with modern, aggressive content strategies. The vast majority of our commerce is driven by our marketplace; we\u2019ll further supplement this with new affiliate revenues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swappa\u2019s <\/span><b>Director of Marketing <\/b><span style=\"font-weight: 400;\">will drive commerce and growth for Swappa via inbound and outbound marketing. Building on Swappa\u2019s existing strengths and helping us develop new strategies will be an essential part of this role. This marketing position works closely with Swappa\u2019s management and broader teams, including business development, technology and support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a full-time, remote, work-from-almost-anywhere role. Swappa is a distributed team spread out all over the world. Experience managing a remote team is a huge plus.<\/span><\/p>\n<p><b>Responsibilities:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop and execute content strategy, manage content team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop and execute social strategy, manage social team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage email marketing strategy, including blasts and transactional, millions per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive marketplace commerce on Swappa via inbound marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive affiliate commerce with partners, including mobile carriers and accessory brands<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track and report progress using Google Analytics, Search Console, SEMrush and other analysis tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regularly report on progress and challenges related to objectives<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Though we\u2019ve been around a while, are bootstrapped and profitable, Swappa still operates a lot like a startup. Everyone on our team wears many hats and does whatever it takes to get the job done. Egos are left at the door and the phrase \u201cthat\u2019s not my job\u201d never flies here.<\/span><\/p>\n<p><b>Expectations:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have demonstrable experience managing marketing strategy for a consumer brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are results and numbers driven when it comes to evaluating successes and failures<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You like to execute, test and iterate and are not just about \u201cbig ideas\u201d and \u201cstrategy\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are comfortable working with Google Analytics, Search Console, SEMrush and other data analysis tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are adaptable and thrive with change<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You value iterative progress and small wins that accumulate into big successes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You must be motivated, responsible and autonomous to be successful at Swappa. If you\u2019re looking to be dropped into structured corporate machinery with year-long plans and big, predefined budgets, this is not the job for you. On the other hand, if you like the idea of working remotely for a small company with big aspirations this may be a great opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swappa is building a marketing team to help us grow faster. Let us know if you think you can help.<\/span><\/p>\n<p style=\"text-align: center;\" class=\"well\"><a class=\"btn btn-success btn-lg disabled\" href=\"https:\/\/swappa.wufoo.com\/forms\/swappa-marketing-director\/\"><span class=\"fa fa-check\"><\/span> APPLY NOW<\/a><\/p>\n<p><del><span style=\"font-weight: 400;\">APPLY HERE: <\/span><span style=\"font-weight: 400;\">https:\/\/swappa.wufoo.com\/forms\/swappa-marketing-director\/<\/span><\/del><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This role has been filled. Thank you! Director of Marketing Swappa is a user-to-user marketplace for consumer tech, including smartphones, laptops, video games, and smart home tech. Since our launch in 2010 we\u2019ve helped millions of buyers and sellers get the best value. In 2020 we\u2019ll help our users drive over $100M worth of commerce. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[85,480],"products":[],"class_list":["post-7981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring","tag-hiring","tag-marketing"],"_links":{"self":[{"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/posts\/7981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/comments?post=7981"}],"version-history":[{"count":6,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/posts\/7981\/revisions"}],"predecessor-version":[{"id":8698,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/posts\/7981\/revisions\/8698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/media\/4051"}],"wp:attachment":[{"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/media?parent=7981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/categories?post=7981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/tags?post=7981"},{"taxonomy":"products","embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/products?post=7981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}