{"id":2074,"date":"2017-10-06T12:15:15","date_gmt":"2017-10-06T17:15:15","guid":{"rendered":"http:\/\/swappa.com\/blog\/?p=2074"},"modified":"2017-10-11T09:10:38","modified_gmt":"2017-10-11T14:10:38","slug":"swappa-is-hiring-director-of-marketing","status":"publish","type":"post","link":"https:\/\/swappa.com\/blog\/swappa-is-hiring-director-of-marketing\/","title":{"rendered":"Swappa is hiring: Director of Marketing"},"content":{"rendered":"<p><strong>UPDATE 10\/11\/17: We are no longer accepting applicants. Thank you for the crazy amount of interest.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Swappa\u2019s marketplace for used technology products will host nearly $80M worth of commerce in 2017. That\u2019s a lot of buying and selling, with virtually no advertising spend. And we know we can do more (much more) with a little help in the marketing department.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swappa\u2019s <\/span><b>Director of Marketing<\/b><span style=\"font-weight: 400;\"> will oversee our marketing initiatives with the primary aim of driving growth by raising brand awareness and driving more commerce. This is a full-time, remote, work-from-almost-anywhere role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responsibilities<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive more buying and selling on Swappa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find creative ways to make more people aware of Swappa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help define the voice and brand of Swappa <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify content and organic search opportunities and related strategies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support business development with partnership opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Work with press, journalists, bloggers and influencers on raising awareness<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At Swappa we value simplicity and pride ourselves on doing things a little differently. <\/span><span style=\"font-weight: 400;\">While we know cookie-cutter tactics won\u2019t work for us, we do believe our marketing goals can be accomplished with fundamentals practices that are considerate of Swappa&#8217;s unique resources, challenges and successes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Probable Channels<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic search and SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing and drip campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social and community building<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Press and blogger relations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tactics probably won\u2019t include a lot of paid search, CPM\/CPC ads, or other traditional forms of paid advertising. We sometimes use these sparingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though we\u2019ve been around a while, are bootstrapped and profitable, Swappa still operates like a startup. Everyone on our team wears many hats and does whatever it takes to get the job done. Egos are left at the door and the phrase \u201cthat\u2019s not my job\u201d never flies here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expectations<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have demonstrable eCommerce marketing experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You like to execute and implement and are not just about \u201cbig ideas\u201d and \u201cstrategy\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are results and numbers driven when it comes to evaluating failures and successes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are comfortable working with Google Analytics and Search Console, Moz, A\/B testing and other data analysis tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are adaptable and thrive with change<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You value iterative progress and small wins that accumulate into big successes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to be dropped into structured corporate machinery with year-long plans and big, pre-defined budgets, this is not the job for you.<\/span><span style=\"font-weight: 400;\"> On the other hand, if you like the idea of working remotely for a small company with big aspirations this may be a great opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swappa is building a marketing department to help us grow faster. Let us know if you think you can help. <del>Email us an introduction to start the conversation.<\/del><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE 10\/11\/17: We are no longer accepting applicants. Thank you for the crazy amount of interest. Swappa\u2019s marketplace for used technology products will host nearly $80M worth of commerce in 2017. That\u2019s a lot of buying and selling, with virtually no advertising spend. And we know we can do more (much more) with a little [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"products":[],"class_list":["post-2074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring"],"_links":{"self":[{"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/posts\/2074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/comments?post=2074"}],"version-history":[{"count":5,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/posts\/2074\/revisions"}],"predecessor-version":[{"id":2143,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/posts\/2074\/revisions\/2143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/media\/1355"}],"wp:attachment":[{"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/media?parent=2074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/categories?post=2074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/tags?post=2074"},{"taxonomy":"products","embeddable":true,"href":"https:\/\/swappa.com\/blog\/wp-json\/wp\/v2\/products?post=2074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}